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Google Ads formerly (Google Adwords) is one of the most used and largest advertisement network in the world, Google Ads was founded by Google which is the largest tech industry in the world with the largest search engine. Google Ads boasts of delivering quality traffic to advertisers which could generate leads, sales or even subscription. Many Nigerian companies have taken the opportunity to use this great network to boost and maximize their revenue over time due to the efficiency and adequacy of Google Ads.
Well, in this article we will be focused on the Google Ads Certification in Nigeria 2023, the types of Google Ads Certification, the examinations that follows in getting a google ads certificate and also the costs of Google Ads Certification.
What Is Google Ads Certification
Google Ads Certification is simply a certificate issued by Google Ads network team to recognize online marketers or freelancers as experts in Google Ads advertising. The Google Ads Certification is issued to both individuals and companies depending on the status quo, in our next paragraph we will be discussing on the types of Google Ads Certification and the difference between a Google Ads certification for individuals and that of companies.
Types Of Google Ads Certification
They are two types of Google Ads Certification namely; Individual Google Ads Certification and Company Google Ads Certification.
Individual Google Ads Certification
This kind of certification as the name implies is for individuals and every individual who needs this certification must undergo two examinations to get certified. This certification is mainly for online freelancers who are interested in been knowledgeable on pay per click advertisement on the Google Ads platform.
Online freelancers or individuals who get this kind of certification can boost their CV and also get employment in top E-commerce websites or online shopping websites in Nigeria as an ads expert or digital marketer.
Company Google Ads Certification
The Company Google Ads Certification which is also known as a professional or partner Google Ads Certification is another type of Google Ads Certification which is solely made for companies. Every Company which acquires this certification will be recognized by Google as a marketing expert and Google will also include their name in their certified partner database giving them an advantage over other companies without this certification.
This type of certification usually has lots of benefits attached to it as you get an edge over competitors in your field because Google will rather choose to serve your ads or show your company to a larger audience rather than your competitor without a certification. You are also likely to have a certain kind of trust level by buyers and consumers.
Google Ads Certification Examinations
They are several different types of Google Ads Certification Examinations which includes; Google Fundamental Examination, Google Search Advertising Advance Examination and Google Display Advertising Advance Examination. We will discuss about this three different examination for candidates in our next paragraph.
Google Fundamental Examination
This examination focuses on introduction to AdWords to Account Management, targeting Keywords, Ad formats, Campaign and Ad group management, language targeting, location targeting, budgets, bidding, performance management and monitoring.
The Google Fundamental Examination comprises of 100 questions with a time limit of 120 minutes (approximately 2hours) to answer all the questions. Candidates are required to score a minimum of 85 percent pass mark to be successful in this exam.
Google Search Advertising Advance Examination
The Google Search Advertising Advance Examination deals on topics like; Understanding Ad formats, Ad and Site Quality Management, Using Ads Tools Effectively, Management and Monitoring of Performance and Reporting, Fundamental Concepts of Optimization of Performance, Ads API and so on.
This examination is also made up of 100 questions which are required to be answered in two hours and candidates needs to score a minimum of 80 percent pass mark to pass the exams.
Google Display Advertising Advance Examination
This is the last Google Certification examination and it covers tests in areas such as Management of Display Ads on the Google display network, Management of Display Ads on YouTube, Management of Display Ads on mobile devices, Video Advertising, Shopping Advertising, and Mobile Advertising.
This exam also consists of 100 questions that are to be answered within 2 hours.
Costs Of Google Ads Certification In Nigeria
To qualify for the Google Ads Certification one has to take two of the Google Ads Certification Examinations which costs $50 each which brings a grand total of $100 equivalent to #80,000 using the exchange rate of #800 per $.
Conclusion
This article covers everything you need to know about getting a Google Ads Certification in Nigeria ranging from types, examinations and costs. Having gone through this guide we hope you now can be able to make a move on becoming Google Ads certified. Thanks For Reading!
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